For the last 14 years, Reader’s Digest has conducted Australia’s Most Trusted Brands survey with the aim of revealing the top brands Australians trust and depend on to improve their lives.
They commissioned leading market research company Catalyst Marketing and Research to survey representative sample of 2414 Australian adults on their most trusted brands in 46 categories of products and services across a broad range of industries.
Each year, their annual survey unearths some interesting and revealing features of what drives Australians to place their trust in a brand. Here’s some of the results: We are proud to announce that, both in the 2014 and in the 2015 surveys, Pirelli was voted by Australians as a Highly Commended Brand in the tyres category!
In the last 140 years, we have managed to combine our industrial tradition with technological innovation, focusing on products characterized by high safety, performance and respect for the environment. To be awarded for that by our consumers who choose and use our products time and time again is for us a great honour.